Rule #1: You are the most valuable asset in your portfolio.
Your reputation is a proxy for your future earnings.
Reputation is a simple construct, built on two ideas:
Ability: What you can do.
Reliability: What you actually do.
In order to succeed, you need to be able to demonstrate both. One of the core concepts of this course is to publish proof of work, which checks both boxes, building a network of people who both admire what you do, and trust that you can do it.
Your network increases the value of your portfolio exponentially, connecting you to earning opportunity in the future.
In a digital-first business, your "storefront" is decentralized across the platforms you use to build and communicate with your network. Every tweet, every email, every video, every podcast is an investment vehicle that generates equity after you take it to market.
If it never gets to market, no equity for you.
Your equity in the market represents the collective value assigned to you by people consuming your message.
On occasion, it makes sense to collect the dividends you've earned. This is not an exact science, but you will get a feel for how it works in time.
The Pareto Principle is a good rule of thumb:
Add value 80% of the time. (Build equity)
Ask for value 20% of the time. (Collect dividends)
What that looks like in practice:
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