Rule #3: Create value for others.
What is value?
According to Google, it's: "The regard that something is held to deserve; the importance, worth, or usefulness of something."
If we translate that to its application in the real world, it goes a little something like this:
To create value, you can:
Do things people don't do. (non-specific, $)
Do things people won't do. (specific, $$)
Do things people can't do. (ultra-specific, $$$)
For example:
Mow lawns. ($, easy)
Run a lawn mowing service. ($$, difficult)
Build a successful landscaping service marketplace. ($$$, very difficult)
"You get paid in direct proportion to the difficulty of problems you solve." ? Elon Musk
Another way to think about how value is perceived:
Psychological (make someone feel better)
Monetary (make someone money)
Functional (make someone more competent)
Social (make someone fit in better)
Bonus points if you can do all four.
In practice, for Visualize Value:
Psychological: Community support & mentorship
Monetary: Strategy for building a profitable asset
Functional: Get real insight into a brand that is doing it in real-time
Social: Combine the above to become independent and accomplished