Content

Rule #7: Clone yourself.

There's a lot of noise out there about "creating content," "documenting the journey," and "posting every day." None of this is bad advice, but I'd like to offer a new perspective on content.

Content is magic.




It grants you the ability to teleport anywhere in the world.

To pour your energy into communicating an idea once, that can be watched/read/listened to hundreds of millions of times.


There are of course hundreds of practical tactics for leveraging content to grow your network and generate opportunity, but I think it's important to understand the fundamental ability for you to break space and time with your message.

An enormous portion of the population would rather leverage this ability to waste time, or worse, fight endlessly about things that no one has any intention to change their minds about.


The same reasons the internet is an amazing place to build a business make it a dangerous place for the undisciplined. 

Demand exceeds supply. If you want to make a living on the internet, spend time on the supply side.