Rule #13: Get paid what you're worth.
In order to get paid what you're worth, you need to separate the arbitrary connection between your time and your money.
The paradox here is that how we spend our time determines how much value we can ultimately create.
Here's a simple example:
The person on the left-hand side of the diagram below is selling their time. It could be to an employer, it could be to their own business. It doesn't matter - there is still a ceiling on how much they can earn, a limit set by the natural universe. You can't create more time.
However, you can create more value. On the right-hand side of the diagram we're looking at a different equation. This person is building assets with their time. They show up on day one, put effort into something, and it's worth more on day 2, they invest again on day 3, 4, 5, etc.
When you sell time, the count resets every morning.
When you sell value, the count rolls over.
To make this even more tangible, let me give you a personal example.
Selling time:
I have a client who I love working with, and I spend 4 hours a week working with them. I charge $1,250 an hour. That's $5,000 a week.
Selling value:
I spend the same 4 hours adding new modules to a $499 Visualize Value digital product, spend 20 minutes promoting it organically, and sell 10 copies. Another $5,000. The difference is, that product is available to purchase infinitely, with no additional effort required from me to fulfill it.
To divorce your time and money, build assets that work without you.