Learning to properly leverage content is a game changer for any business.
On both the front and back end of your operation, content is a tool that eliminates the need for you to repeat yourself.
Record a lesson once, play it to 1,000 students.
Record your product overview once, send it to 100 investors.
Write an article once, publish to 100,000 readers.
Here's a short video to explain the power of content leverage: