Let's go into inception mode for a second.
The products you're building are evidence for the quality of your thinking and speak more directly to the experience your customer will have than any marketing abstraction will.
For some context, the modules you've been through above lend themselves to marketing material on the front end (with a few little tweaks).
The "Compounding" Module above translates into a Twitter thread that leverages the same text and visuals:
Have a look at the whole thing here.
The only difference, it ends with a call to action that speaks to the rest of the curriculum.
"If you thought this was valuable, I have another 3 dozen concepts just like this.."
That final tweet drives traffic to the product page, that delivers a ton of social proof and more detail on what to expect if you buy.
In one week, that tweet storm that recycles content that I've already produced drove 900 clicks to the product page.
At 1% conversion (conservative) that's 9 sales of a $297 product.
Let's take it one step further ? this entire exercise is a perfect example of the sawdust principle.
While I've been writing out this lesson, I've been recording my screen. Now I'll take that video, post it on Twitter and let current (and prospective) buyers know that the curriculum is being updated with some more proven lessons that are being extracted from my business in real-time.
The above application is called Screenflow if you're after something lightweight to produce screen recordings.
Writing this lesson isn't just a value add to students, it's proof of work, new marketing material, and additional content leverage.
