For those accustomed to working for clients in a B2B capacity, our typical instinct when transitioning to building products is to make something for those same people.
Not a terrible strategy by any means, but allow me to explain an alternative frame for expanding your opportunity.
There is the market of the end client:
People who can implement what they've learned in their business.
"Here are the tools to visualize your value proposition."
And there is the market beyond the end client:
People who can mark up what they've learned and sell it as a service.
"Here's how to help your clients visualize their value proposition."
A small tweak in positioning expands your market massively.
Why does this strategy work?
It's why you're reading this sentence right now. In building content, documenting your journey, and "selling your sawdust," you'll capture the attention of people who aspire to follow in your footsteps, giving you the opportunity to make product for those a few steps behind you.
Here's a video to explain: