5. Picking your 2.0 niche

ABOUT THIS LESSON

In this video, I'm going to show you how to pick your 2.0 niche. I'm going to explain what a 2.0 niche is and the process we use to find one. We're going to start taking some action, doing some exercisers, and we're going to actually pick your niche. You want to have a pen and paper handy, and you want to pay close attention to this video. Let's get to work.

Here's what we cover: 

1. Specialists earn more money, get more respect and have more fun
2. The general practitioner VS the brain surgeon
3. Your marketing is more powerful, conversations more meaningful and it?s much easier to get clients when you know exactly who you should be talking to
4. It?s hard to be the best in the world at multiple things however it?s surprisingly easy to become the best in the world at something specific

RESOURCES

1. Client avatar worksheet
2. 10 Smart market questions
3. Niche definition worksheet
4. Email template