6. Crafting your mvo

ABOUT THIS LESSON

In this video, I'm going to explain the traditional, classical way of thinking and how most consultants put together their offers. Then I'm going to talk about this new way of thinking and this new way of crafting an offer. The traditional way of thinking is to provide as much information and as much hours and time as possible. The new way of thinking is to provide as little of you and as little of your time as possible. 

Here's what we cover: 

1. What people in the marketplace truly care about
2. What is a MVO and why it is a crucial part of your business
3. Saying goodbye to the classic, old, traditional ways of consulting
4. Three cardinal rules of a Minimum Viable Offer
5. Pricing your coaching/consulting offer
6. The scientific method of consulting

RESOURCES

1. The MVO worksheet
2. Niche-offer-result hypothesis
3.