9. Ad & audience templates

ABOUT THIS LESSON

In this video, I'm going to show you how to take your ad hypothesis, which you have created earlier in this week's training, and take all of the different variations you've got and really structure it into a campaign and launch it correctly. It's important to get this right, and that's what this module shows you how to do.

Here's what we cover:

1. Organism hierarchy: The structure of blue swan DNA
2. Preparing the garden of Eden: Implementing Facebook?s golden mean
3. Genetic template one: Create your 5x ad templates with 4x images each
4. Genetic template two: Creating your 30x audience templates