Powerful Phrases

1. “Branding is the association between two things.”
2. “Pair our business with the thing they do know and like.”
3. “Fundamental Arbitrage of business is how much it costs you to make money.”
4. “You have to control what associations, what flowers, you want to be there and to proliferate.”
5. “We associate ourselves with the solution.”
6. “Advertising is the process of making known; branding is what you make known.”
7. “Make content that addresses your audience's needs and positions your brand as a solution.”
8. “Deliver on the promise so that when they see our movie, they make their own decision for themselves.”
9. “Keeping your promise creates a virtuous cycle of branding.”
10. “Once you have the purchase, you either break the cycle of branding or create a virtuous cycle of branding.”