"Marketing, when done correctly, is pure offense."

1. "Companies should make changes when they see opportunities, not just to fix what's broken."
2. "True marketing success occurs over a longer period, like 18 months or even three years."
3. "Building a brand and creating momentum brings about transformational change."
4. "The reactive approach to marketing prevents companies from capitalizing on growth opportunities."
5. "Short-term tactics can't match the power of sustained, long-term marketing investments."
6. "Recognizing the signs of change early allows for proactive and effective strategy shifts."
7. "Developing the necessary skills and infrastructure in marketing is crucial for future success."
8. "Follow buyer behavior to align your marketing strategies with how your customers want to buy."
9. "Marketing as an offense is the key to winning in competitive markets."