Introduction: Turning Attention into Action Viral videos are only valuable if they feed into your business goals. Brendan Kane’s viral strategies seamlessly connect top-of-funnel awareness with middle- and bottom-of-funnel actions, ensuring that attention translates into measurable outcomes.

Expert Quote: “If your viral content doesn’t align with your goals, it’s just noise.” — Brendan Kane

Steps to Create a Demand Gen Funnel

1. Capture Leads: Use CTAs like “Download this guide” or “Sign up for free tips.”
2. Nurture Leads: Retarget engaged viewers with tailored ads or follow-up videos.
3. Drive Conversions: Offer a time-sensitive promotion or exclusive value.

Playbook Action Step: Demand Gen Strategy

1. Develop a lead magnet linked to your video (e.g., a free checklist or webinar).
2. Create a retargeting campaign for viewers who watched 50% or more of your content.
3. Monitor conversion rates and refine the funnel monthly.