Introduction: Building a Long-Term Strategy Virality isn’t a one-hit wonder. It’s a process of iterative improvement, strategic scaling, and consistent audience engagement. Brendan Kane’s approach highlights the importance of repurposing content and leveraging collaborations to maintain momentum.

Data Insight: Repurposed content achieves up to 72% of the reach of the original post, maximizing ROI.

Tips for Sustainable Growth

1. Collaborate with influencers or complementary brands.
2. Repurpose viral videos for multiple platforms.
3. Use data insights to inform your next campaign.

Playbook Action Step: Scalability Checklist

1. Identify your top-performing video and adapt it for 2 additional platforms.
2. Reach out to 3 influencers for co-creation opportunities.
3. Allocate a portion of your budget to amplify successful organic content.