In today’s Attention Economy, where over 4.8 billion content creators compete for eyeballs daily, virality isn’t an accident—it’s a deliberate science. Inspired by Brendan Kane’s The Guide to Going Viral and enriched with actionable insights from viral marketing experts, this playbook transforms the complexity of viral content creation into a step-by-step guide for amplifying your message. Each section starts with a foundational understanding of key principles, introduces actionable techniques, and culminates in exercises designed to integrate the learnings into your Demand Gen Factory.