Introduction: The Power of Storytelling Storytelling is the backbone of every viral video. Great stories evoke emotions, spark curiosity, and provide resolution. Brendan Kane emphasizes the use of structured formats—tested storytelling frameworks that increase relatability and retention.

Data Insight: Videos with strong narrative tension and clear resolutions retain up to 73% more viewers to the end compared to static informational content.

Key Frameworks for Storytelling

1. Problem-Solution: Present a relatable issue and solve it dynamically.
2. Transformation: Show a before-and-after journey.
3. Curiosity Gaps: Start with an intriguing question and reveal the answer.

Playbook Action Step: Format Exploration

1. Pick one format that resonates with your audience.
2. Write a 60-second script that emphasizes tension and resolution.
3. Test the script by sharing it with a small focus group.