Introduction: Why Hooks Make or Break Content In the overwhelming noise of social media, your hook is your lifeline. It’s the difference between being ignored or being shared by thousands. Brendan Kane’s insights reveal that a well-crafted hook delivers instant clarity and curiosity while aligning with your brand's voice.

Expert Quote: “If you can’t grab attention in the first 3 seconds, you’ve already lost.” — Brendan Kane

Tips for a Winning Hook

1. Use numbers or data: "95% of people do this wrong—are you one of them?"
2. Leverage surprise: "You won’t believe what happened next..."
3. Create tension: "This mistake costs businesses millions—here’s how to avoid it."

Playbook Action Step: Testing Hooks

1. Write 3 variations of hooks for the same video idea.
2. Analyze retention rates using platform analytics.
3. Refine based on what stops the most thumbs from scrolling.