Introduction: Collaborating with Algorithms, Not Fighting Them Algorithms are often misunderstood as gatekeepers when, in reality, they are partners in amplifying high-quality content. Brendan Kane outlines how to decode algorithmic behavior by focusing on engagement and retention metrics.

Data Insight: Posts with higher retention times are up to 6x more likely to be promoted by algorithms.

Algorithm Success Formula

1. Prioritize retention: Ensure your content keeps viewers engaged from start to finish.
2. Encourage interaction: Ask questions or include CTAs (calls to action).
3. Consistency is key: Post regularly to build algorithmic trust.

Playbook Action Step: Algorithm Strategy

1. Identify the retention rate of your last 5 videos.
2. Optimize the first 5 seconds to hook viewers.
3. Review analytics weekly to adapt content based on performance trends.