Introduction: Building Trust at Scale Engagement isn’t just about likes or comments—it’s about forming a connection that drives loyalty. Trust and authenticity are the currency of the digital age. Brendan Kane stresses creating value-driven content that reflects your expertise and solves audience pain points.

Data Insight: 86% of consumers prefer brands that show authenticity over perfectly polished content.

Tips for Driving Engagement

1. Use personal anecdotes or relatable analogies.
2. Address FAQs directly in your videos.
3. Respond to comments to foster community.

Playbook Action Step: Engagement Plan

1. Create a "comment-response" script for your most-asked audience questions.
2. Post 2 polls or questions per week to spark dialogue.
3. Track engagement growth monthly and adjust your tone or format as needed.